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A Somerset Apple Orchard
BTS of our 2027 campaign shoot

Back in the early months of Summer I started to plan out our campaign shoot for the wedding and events season this September. The idea was to shoot the campaign in an apple orchard in my hometown of Somerset. With many orchards available in this part of the west country, it was a case of narrowing it down, and finding a farmer who was willing to let us shoot there. Luckily we found the perfect spot just a few miles up the road from where my parents live owned by family friends.

FIG. I Our very own apple orchard for the afternoon
I knew the shoot needed to take place in and around August-September time, as this is apple season. So either the trees or the ground - would be abundant with ripe or fallen apples. This also perfectly aligns with the later part of the Summer season when the flowers are wild, colourful and still available from UK growers.

FIG. II Setting up on location
Something about my recent visit to Great Dixter got me in the mood for yellow. It’s not usually a colour I gravitate towards, but seeing all these incredible yellow flowers growing so tall, I guess it really stuck with me. After chatting with my suppliers about my very rough brief, I just kept finding more and more of it. And seeing it together in the orchard, made we glad I went for something more bold.

FIG. III Lots of yellow ready to travel from London to Somerset
To go with the apple orchard and seasonal flowers, I really wanted some heavy white metal chairs, the kind you see in French antique markets. There is something about these chairs that add glamour to an otherwise open and vast landscape. These paired with crisp linen tablecloths really add to the overall look, creating a centre piece for the flowers to sit on and create the intimate wedding look I was going for.

FIG. IV Chairs sourced and lots of white crisp linens
A few weeks ago when I was sourcing props, I felt like I truly hit the Vinted jackpot with this woven/wicker basket vase. I’ve had my eye on a few on 1stDibs for a long time, needless to say the prices didn’t fall quite into my budget. But this beauty will be treasured for a long time! Vases are a big part of my curating, so it was great to have all the elements come together.

FIG. V Vintage wicker baset vase sourced for the shoot
There is still lots to share over the coming weeks from our campaign, and I hope that if you’re planning your wedding, an event or a special occasion it gives you some inspiration for what’s possible, whether that's the venue or flowers towards the end of the summer season.
Our 2027 and beyond bookings are open, and I would love to hear your ideas and plans. You can either contact us via our enquiry form here on our website, or email directly at hello@sowsociety.co.uk and I will be in touch.

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